United States of Kindness Resources
Your business or organization can help build the United States of Kindness (USK). Join the movement and invite your employees or members to become citizens of the United States of Kindness by making kindness part of everyday life and sharing stories that inspire others to act.
In celebration of America’s 250th anniversary, the 250 Acts of Kindness Challenge gives us a place to start. Whether your organization contributes one act or 250, what matters is putting kindness into action. Every act helps build a kinder country and a tradition of kindness that continues beyond 2026.
Your acts of kindness are already happening. This is how
we connect and amplify them nationally.
1. Follow United States of Kindness
Stay connected for updates, partner recognition,
and campaign momentum.
2. Identify Your Internal Kindness Lead
Identify one point of contact to serve as your Kindness Ambassador to help champion your commitment kindness, coordinate communication, and share your stories.
Kindness Lead outline
3. Announce Your Commitment
Let employees, customers, and partners know you are part of
a national movement.
Sample press releases, social media posts, and ready-to-use templates
4. Assess and Elevate What You Already Do
There is no need to create new programs. Instead, take a look at the good your organization is already doing and bring visibility to it.
5. Activate the Acts of Kindness Challenge
Lead by example as an organization and invite your employees or members to put kindness into action alongside you. Build on kindness already happening through your organization or encourage everyday acts wherever people are. Whether you contribute one act or take the 250 Acts of Kindness Challenge, every act matters .
6. Share Your Stories
Storytelling is the heart of the movement. Share photos, short videos, quotes, and moments of kindness happening within your organization. When you tag USK social channels, we can amplify your impact nationally.
Tag USK social channels so we can amplify your impact nationally @USofKindness
7. Invite Others
As a leader in your industry or community, your invitation carries weight. Encourage affiliate organizations, industry peers, clients, vendors, and community partners to join the Acts of Kindness call to action. Kindness grows through relationships.
Access a sample email and talking points to invite others
8. Stay Connected & Celebrate Impact
Throughout the year, your Kindness Lead will receive monthly ideas, campaign updates, and opportunities to connect with other partners.
At year’s end, participating organizations may be featured in the
National Kindness Impact Report, highlighting the collective
impact of thismovement.
Need more reason to support kindness?
Explore the research on how kindness strengthens workplace environments and bottom lines.
